Tāmaki
Tāmaki Regeneration is bringing 10,500 homes to Auckland over the next 15 years. With demand running hot, homebuyers are often buying off the plan, so we created an augmented reality app to showcase what was available, drawing inspiration from the scale models traditionally created by architects.
There were two main ways to explore the homes. In the first, miniatures versions of the houses are ‘projected’ onto the table or surface that users scanned with the iPad. Users then turned the different levels on and off, and moved the iPad closer to the virtual objects to see inside from the top down.
The second way to explore the homes was to actually go inside. We created hotspots throughout the floorplans which gave users a 360-degree interior view from that vantage point, for a truly immersive experience. Combining a powerful computer and camera in one handheld device allowed users to explore in an intuitive way at their own pace.
The Tāmaki project is focused on the wider community, with upgraded streets, parks and town centres in each suburb. It puts great emphasis on community wellbeing, so we included a large gallery of images to give users a better idea of what they can look forward to.
AJ Hackett
AJ Hackett wanted a virtual reality experience for The Nevis, NZ’s highest bungy jump, to help convert prospective jumpers into paying customers.
Fuse
How do you meet Santa in times of pandemic? You invite him into your home with the Santa augmented reality app from Countdown! Since 2020 was such a tough year, the supermarket giant decided to create a little joy for families and make a $5 donation to the Salvation Army for every photo shared on social media. Not to mention have some fun with family and friends along the way!
Auckland Transport
At Waxeye, we believe in the power of technology to make the world a better place. Our curiosity led us to partner with Auckland Transport, creating five engaging VR modules that help learner drivers master road safety and navigate common hazards.