NZTE
In the perfect world, New Zealand companies would have a full-sized helicopter to demonstrate products and market themselves overseas. Alas, doing so wouldn’t exactly be cost effective or practical. So we worked alongside New Zealand Trade & Enterprise to solve this problem at the Hai Expo in Atlanta.
We created a mixed reality experience, using off-the-shelf hardware and custom software, that enabled two customers to simultaneously view a virtual helicopter in real space. To minimise the learning curve, we utilised hand tracking technology so the users could easily select various add-ons and services that NZ companies provide, supported by added visual and aural information about the product.
Because users could see the real world through the headset, the experience was not as isolating as regular virtual reality, and the virtual models still felt solid and integrated into the real world, unlike the ghost-like qualities of current augmented reality headsets.
AJ Hackett
AJ Hackett wanted a virtual reality experience for The Nevis, NZ’s highest bungy jump, to help convert prospective jumpers into paying customers.
Fuse
How do you meet Santa in times of pandemic? You invite him into your home with the Santa augmented reality app from Countdown! Since 2020 was such a tough year, the supermarket giant decided to create a little joy for families and make a $5 donation to the Salvation Army for every photo shared on social media. Not to mention have some fun with family and friends along the way!
Auckland Transport
At Waxeye, we believe in the power of technology to make the world a better place. Our curiosity led us to partner with Auckland Transport, creating five engaging VR modules that help learner drivers master road safety and navigate common hazards.