James Hardie
Federation came to us with the fantastical tale of a house that transforms into a protective robot clad in Linea weatherboards ... a robot ready to battle the elements in order to defend the family that lives inside. They had the script - we just had to bring it to life.
Our creative process began with the development of a strong yet caring robot. Taking inspiration from tin toys of the 1950s, we combined aspects of this design period with the architectural detailing of the modern home to create our robot.
We then embarked on a hunt for real-world elements – the ideal homes and backdrops we needed to produce a captivating 30” spot. The rain timed itself perfectly on the day and our young actor, Charlotte, added just the right amount of charm and curiosity.
AJ Hackett
AJ Hackett wanted a virtual reality experience for The Nevis, NZ’s highest bungy jump, to help convert prospective jumpers into paying customers.
Fuse
How do you meet Santa in times of pandemic? You invite him into your home with the Santa augmented reality app from Countdown! Since 2020 was such a tough year, the supermarket giant decided to create a little joy for families and make a $5 donation to the Salvation Army for every photo shared on social media. Not to mention have some fun with family and friends along the way!
Auckland Transport
At Waxeye, we believe in the power of technology to make the world a better place. Our curiosity led us to partner with Auckland Transport, creating five engaging VR modules that help learner drivers master road safety and navigate common hazards.