Chorus
Fourteen months of Gigamania finally ended when Dunedin was declared the winner of the ultimate community prize: ultra fast broadband citywide. Designed to stir a buzz of conversation, locals won points for their town by using pre-defined #Gigatown hashtags. Every piece of hash-tagged content earned Gigapoints, and so did subsequent shares, likes, re-tweets and comments.
The guys at Chameleon Partners cracked the concept and we took care of the digital elements – building the web and mobile sites, managing the points collection system, and wrangling the promotions for much of the 14-month project. We also ran a team that captured spam, to make sure it was a fair contest. Could this be New Zealand’s largest ever social media competition? Maybe!
AJ Hackett
AJ Hackett wanted a virtual reality experience for The Nevis, NZ’s highest bungy jump, to help convert prospective jumpers into paying customers.
Fuse
How do you meet Santa in times of pandemic? You invite him into your home with the Santa augmented reality app from Countdown! Since 2020 was such a tough year, the supermarket giant decided to create a little joy for families and make a $5 donation to the Salvation Army for every photo shared on social media. Not to mention have some fun with family and friends along the way!
Auckland Transport
At Waxeye, we believe in the power of technology to make the world a better place. Our curiosity led us to partner with Auckland Transport, creating five engaging VR modules that help learner drivers master road safety and navigate common hazards.