Anchor Export
Dow Design came to us looking for a TVC that could be rolled out across not one but 13 Pacific Island nations. Focusing on Anchor Blue as the hero product, we developed the Anchor Taste Express manned by ‘muscle packs’ complete with arms and legs. Exploring this route was a fun way to capture kids' attention while communicating the health benefits of dairy to mums and dads.
After completing the TVC we created the key assets for promotions, competitions, POS and outdoor. This 360-degree approach really maximised the value of story development and asset creation. Better yet, building the campaign from the core narrative provided consistency and layering of brand messaging that proved very effective.
AJ Hackett
AJ Hackett wanted a virtual reality experience for The Nevis, NZ’s highest bungy jump, to help convert prospective jumpers into paying customers.
Fuse
How do you meet Santa in times of pandemic? You invite him into your home with the Santa augmented reality app from Countdown! Since 2020 was such a tough year, the supermarket giant decided to create a little joy for families and make a $5 donation to the Salvation Army for every photo shared on social media. Not to mention have some fun with family and friends along the way!
Auckland Transport
At Waxeye, we believe in the power of technology to make the world a better place. Our curiosity led us to partner with Auckland Transport, creating five engaging VR modules that help learner drivers master road safety and navigate common hazards.